The University of Dundee
The University of Dundee is one of the providers of a major new programme of Graduate Apprenticeships launched by Skills Development Scotland (SDS).
The University of Dundee brought us on board to help develop and deliver an integrated campaign, to increase the University of Dundee’s number of enrolments and create strong engagement with the primary target market for Graduate Apprenticeships.
Our event management team helped promote and deliver a series of events to increase outreach to local employers and organisations. Our professional staff were on hand to assist with event registration, branding the room with pop ups and leaflets, event photography and event PR. By using case studies and targeted public relations, our campaign also focused on the success stories from Graduate Apprenticeships and highlighted the value of learning in addition to on-job training.