The Glenturret

Working closely with the marketing team at Scotland’s Oldest Distillery, the Cunningly Good Group were pivotal in helping to relaunch The Glenturret, a 240 year old brand and one of the oldest whiskies in the world. The brand’s heritage stretched back more than two centuries making it – in whisky terms – a highly valuable Scottish drink product with exceptionally unique characteristics.

As part of the re-birth of The Glenturret brand, Cunningly Good Communications worked closely with the Distillery marketing team to launch the whisky to the national and international media, including a high profile event to formally relaunch the event, held at the historic distillery, a world record attempt to “drink the most drams” on their 240th Birthday, and a series of targeted press events at the distillery.

We supported every major whisky release between 2015 and 2017 with public relations activity, as well as general trade press for The Glenturret.